Hi, I’m Rachel Richardson, the founder of Lovely in LA.  I’ve been called many things:  influencer, blogger, brand strategist, fit model, creative director and trend forecaster.   In short, I’m the secret weapon that brands call upon to engage the powerful 20 billion dollar plus/curvy market.  I help brands navigate the bridge between plus and standard style while inspiring and equipping my audience  to look and feel their absolute best.

Founded in 2012, Lovely in LA is a source of chic sophistication and style inspiration for fashionistas of all shapes and size.

With an incredible concern for the absence of options within the fashion world for those sizes 12 and higher, and the mounting demand for contemporary plus size styles, Rachel enrolled in FIDM and pursued degrees in fashion design and manufacturing.

Coupled with my expertise as a fit and fashion model, I launched Lovely in LA as a creative outlet and opportunity to share both my amazing wardrobe and variety of available styles for other women looking to escape the plus size rut.

Today, Lovely in LA documents my ongoing adventures including travel, personal style and career in the fashion industry.