Hi, I’m Rachel Richardson, the founder of Lovely in LA.  I’ve been called many things:  influencer, blogger, brand strategist, fit model, creative director and trend forecaster.   In short, I’m the secret weapon that brands call upon to engage the powerful 20 billion dollar plus/curvy market.  I help brands navigate the bridge between plus and standard style while inspiring and equipping my audience  to look and feel their absolute best.

Leveraging my experience as a brand consultant and impressive background in design and fit modeling, I offer a variety of consultative services for brands, retailers and agencies.


Brand Management
  • Brand positioning and segmentation
  • Marketing and audience engagement
  • Collaborative partnerships
  • Creative direction
  • Capsule Collections
Product and Design
  • Apparel design and development
  • Fit and quality evaluation and expertise
  • Product strategy
  • Product placement
Creative and Social Partnerships
  • Brand partnerships and promotions
  • Content and influencer marketing
  • Event host, panel moderator and participant, events
  • Product reviews and promotion, audience gifting