Hi, I’m Rachel Richardson, the founder of Lovely in LA. I’ve been called many things: influencer, blogger, brand strategist, fit model, creative director and trend forecaster. In short, I’m the secret weapon that brands call upon to engage the powerful 20 billion dollar plus/curvy market. I help brands navigate the bridge between plus and standard style while inspiring and equipping my audience to look and feel their absolute best.
Leveraging my experience as a brand consultant and impressive background in design and fit modeling, I offer a variety of consultative services for brands, retailers and agencies.
Brand Management
- Brand positioning and segmentation
- Marketing and audience engagement
- Collaborative partnerships
- Creative direction
- Capsule Collections
Product and Design
- Apparel design and development
- Fit and quality evaluation and expertise
- Product strategy
- Product placement
Creative and Social Partnerships
- Brand partnerships and promotions
- Content and influencer marketing
- Event host, panel moderator and participant, events
- Product reviews and promotion, audience gifting