“Rachel Roy is the bigger sister to Rachel Rachel Roy. She is at a point in her career where she can afford that price point. Everything can last in her wardrobe, whereas Rachel Rachel Roy can have more fun with prints and colors and take more chances.”
Her aesthetic for her straight size line Rachel Roy is geared towards the career professional or women who lead full lives. She tells WWD that the brand was created “as a need that I had to look the same way at eight in the morning and eight at night.”
It seems there are a lot more brands getting into the plus game but will this line be as good as her straight size line? One can hope and looks like we will be able to find out when she launches her line in February of this year! I can’t wait to see what she’s got in store for us curvier ladies!!!